InspireME: Balance, Unity, Clarity, Listen — Nothing Is Impossible

The humble effort started at the beginning of the year to collect inspirational stories from regional leaders has brought forth champions in their own domain. We have a great database emerging for a “Regional Expert Network”, where the featured stories also highlight a great talent pool available for expert advice! Watch out world, MEAA (Middle East Africa Asia) is knocking at your door:

Here’s a great piece from Nadir Iqbal:

The 3rd ‘P’ of Marketing is a beast. Tackling one the single largest Pricing Initiative for the Middle East & Africa region was a masterclass in how fostering trust internally and externally gets you success.

The year was 2014, and the company I was part of was on a mission to improve margins. Improving margins meant taking a relook at all the SKUs — some 15,000 of them and doing pricing that would be more transparent, have a logic, and build a system that would be transparent in how rebates and discounts work for the distributors. I guess, as veterans, you already can see the complexity, one is talking about.

It had four facets: